The ease of doing business has been significant in recent years. It has increased the number of startups and small business projects. However, with stiff competition in the market, businesses try out marketing tactics to scale their business, and content marketing is one.
Content marketing is an integral part of your inbound marketing strategy. It helps you drive more traffic by distributing helpful content and allows your business to create a brand.
We have carefully tailored the top six tips that will help you create a killer content marketing strategy that will help your startup grow.
1) Keep up with the latest trends
Your business has to make sure that it stays on top of the latest trends surrounding the industry. You can go through the latest blogs, newsletters, and media forums to find out what’s cooking.
You can also use tools like BuzzSumo to find the trending topics related to your business. The tool lets you discover the articles that are trending. You can use this data to find out what people are looking for and then creating content that can be helpful for them. Or you can even make a better and detailed version of an existing popular article.
Keeping up with trends will never have your business out of ideas and content.
2) Use infographics
Most of the business allocate at least 10% for infographics.
If you post only links to your articles, no one will bother to read them unless you use a catchy picture along with a captivating headline. That is what an infographic is all about, using multimedia to your advantage. People are more likely to click on an eye-catching image rather than a random text link.
It has been a strategy of many businesses from the past five years that has helped them benefit greatly.
A great example of the popularity of infographics can be found from google trends.
3) Promote your content on your social media
Social media marketing and content marketing should go together as they can yield excellent results. For example, when you publish a blog on your website, only your subscribers get an email, and consequently, there are fewer visitors. But if you promote your content through social media platforms like Facebook, Twitter, and Instagram, you can reach a huge audience.
One of the proven ways is to do paid advertising that will help reach your content to your target audience. Through boosted posts, you can get a wide array of audiences.
4) Produce content regualarly
Consistency is very important in business and is crucial for its long-term success. Start producing content regularly to get your customers to trust you. Update your social media every week or so and make sure the posted content does not lack quality.
Posting every other day can get your customers irritated with your business on their timeline every other day. Moreover, producing lots of content can harm the quality of your blog.
Thus, making a schedule is very important. For example, you can post once in three days or once a week, depending on your strategy and response.
5) Use Search Engine Optimization (SEO)
Creativity is important, but so is SEO. No matter how amazing your content is, it would not rank on google if it is not SEO friendly. So start taking advantage of the platforms like Google keyword planner and Semrush to get your brand to rank on the first page of google.
6) Write about niche topics
Your startup may not be able to compete with already established competitors, and that is why you have to change your tactics.
Set your business apart by covering niche topics that the big players ignore. Not only would it reduce the competition, but it would also set your brand apart from the rest.
The simplest way you can find niche keywords is using Google’s autocomplete feature. However, you can also use other tools like Semrush to find out the popular topics and explore those not covered in detail.
Final thoughts
These tips are easy to follow and can help you grow your business. If you want to improve your business reputation, improving your blog should be your priority. Create content that perfectly fits your business and audience to get the best out of content marketing.
