In today’s evolving technology, artificial intelligence has changed the way businesses and, more specifically, how marketing works. The introduction of AI in marketing has made engagements and communication with customers much more straightforward.
With the integration of AI into marketing, businesses can automate recurring marketing tasks, saving employees a lot of time to focus on other things.
Below are five ways how Artificial Intelligence is changing the digital landscape
1) Automated content
AI can automatically generate content from data with the help of the Natural Language Generation (NLG). A user must select the number of words, tone, and topic and let AI handle the rest. Platforms such as NLG can generate unique articles while simulating human-written content.
A typical example is the use of Heliograf by the Washington Post to publish over 850 posts.
Not only can AI produce content, but it can also collect quality published articles and spin the content into a unique post. It can also customize the content according to the target audience.
2) Advertising campaigns
The trend in online advertising has increased substantially in the age of digitalization. Many platforms are now offering more targeted advertising to generate a high conversion rate with the help of AI.
In the past, suggested products, ads, and articles used to appear solely based on the transactional history of the user. But now, with the help of machine learning, ads are shown based on browsing history, user likes and dislikes, and intent. It all helps the platforms more relevant ads.
3) Email marketing
Email marketing has proved to be the most cost-efficient and valuable strategy for businesses. And when it combines with AI, the results are astonishing.
Consumers expect to receive personalized offers and anticipate their needs. It will be time-consuming and tiring to create a different mail for every user, but that’s where AI comes in.
With the power of artificial intelligence, businesses are now creating personalized email campaigns based on user preference and behavior. AI uses data-driven insights like consumer browsing history, past purchases, and interest to recommend more relevant and personalized emails.
4) User tracking and data analytics
A buyer’s journey starts from brand awareness to showing interest and finally purchasing the product. Digital marketing with the help of AI and machine learning has simplified purchases, increased interaction, and helped buyers move faster in the funnel. AI can track, analyze results and integrate massive data. For instance, it can explore the content people are looking for, products, and their preferred marketing channel.
Integration with digital marketing has made AI the game-changer for businesses as it has abled marketers to create data-driven campaigns and make correct marketing decisions.
5) AI can predict consumer’s behavior
Long gone are the days when marketers used to meet customer needs according to their understanding and assumptions. With the help of AI, they now develop strategies backed by factual data and research. AI deep learning has enabled marketers to analyze a vast amount of data and predict customer behavior.
Social platforms have users in billions. A typical example is Facebook, which now has 2.8 billion active users. The number is bigger than the population of the USA, China and Brazil combined!
There is a vast digital marketing potential, and especially with AI, businesses can now connect with the right audience to pitch their products.
Companies can now sort the enormous chunks of data like consumer likes, dislikes, interactions, and other various metrics that help identify user’s behavior. In the next stage, they use these findings to connect with their customers and predict what they will do in the future. With the help of machine learning and AI, a new era of marketing has begun.
6) Chatbots
The chatbot is one of the fastest-growing tools for businesses powered by Artificial Intelligence. These bots can understand human language and know how to interact with humans. Companies can customize these bots depending on the audience and specific service. They can perform basic functions like chat support, sales, and responding to quarries.
The good news is that you don’t need to spend much money on chatbots. These are cost-friendly tools that make your marketing strategy efficient and improve the overall campaign results.
Final thoughts
Machine learning and Artificial intelligence can add significant value to your business. However, companies should know that the human touch is still needed for successful marketing.
