New businesses face many obstacles that they must overcome. Addressing the issues is vital before they become a significant hurdle to your startup’s success.
Most small businesses make mistakes regards to technology. They either don’t upgrade themselves, or they choose an unsuitable technology. With tech being a significant part of your startup, you might want to avoid the common mistakes made by other businesses that can cost you a lot in the long run.
Without further ado, let’s look at the most common technology problems businesses make and how to overcome them.
1) Outdated Hardware
Upgrading your technology doesn’t always mean purchasing the latest software. While software may help you with your short-term goals, upgrading your hardware is also essential as it will help you stay ahead of the curve. The latest hardware is necessary to run programs without any disruption and avoid any technological issues.
2) Not having a website
Majority of the startups already have a website or they plan to make one.
A website is a necessity for any business nowadays. With a website, your business will establish an identity and while reaching out to millions of people. Moreover, you will also get a custom domain name, essential for branding initiatives with a website. Not having a website can make your business look unprofessional, and you might miss out on potential customers.
Making a website does not cost much, and it makes your brand look more reputable and trustable.
3) Compromising digital security
Not having the proper digital security can be a very risky move. It can lead to hackers getting access to confidential information and controlling your website and social media accounts. A data breach can be harmful to any startup. A recent study shows that 43% of all cyberattacks are targeted towards small businesses.
To counter such threats, you should opt for reputable consultants to strengthen digital security measures. Apart from firewall and antivirus software, it would help to use Virtual Private Network (VPN) and avoid working on public Wifi.
4) Not utilizing social media
Social media is the key to reaching millions of people and make new customers. There could be millions of people looking for you are offering, and social media will act as a platform to connect both of you. Social media is a growing platform that can help you generate more traffic and exposure for your startup.
Platforms like Facebook, Instagram, Pinterest, and YouTube have proved to be helpful for businesses. You can also launch a social media advertising campaign to boost your customer reach and get more orders.
5) Not backing your data
Most businesses are now reliant on electronic devices to store their data and records, but they often forget to back up their data. In case the storage device crashes or malfunctions, businesses will not recover their lost data. That is why it is crucial to store important files in a physical hard drive or any cloud-based storage. It will give you peace of mind knowing that your data is safe. There are now backup programs in windows or software that automatically back up your data from time to time.
6) Relying on mobile phones only
While your smartphone is an essential tool, it limits your communication. Compared to a business phone line, it doesn’t have the same functionality and quality. A standard business-class phone system is essential to enjoy functions like call forwarding and voice mails. It will ensure consistent customer service.
7) Buying cheap equipment
To cut costs, most businesses buy cheap hardware—for instance, an outdated modem and computers. But the truth is they are not as reliable as business-class tools. Cheap hardware will depreciate very quickly and will have significant repair and maintenance costs. In the long run, it can prove to be an expensive option compared to buying costly but reliable tools.
8) Hiring an under-qualified person for IT support
Most startup owners tend to underestimate the value of IT support and usually hire an unqualified person to maintain their machines. If anyone can install and download software, it does not mean they are capable of such a responsibility. It is recommended that you outsource your maintenance as it will be much cheaper, and you can get an expert to look into your technical system.
Final Thoughts
Startups often fail as they don’t make the most out of technology which is an integral part of business nowadays. Make sure to find the right technology for your business or hire IT services to use technology effectively.
