Your job description is the best way to connect with the best candidates. Since it is the first impression for your business, you should write the job descriptions with engaging and inclusive details.
The post should get the potential candidates excited about the job, the company, and the opportunities.
But while focusing on details, quality should not be harmed. Clearly define your expectations, needs, preferences, which will help you filter unqualified candidates. Overall it should be concise and not overloaded with information.
We have compiled eight ways to help you with writing the perfect job descriptions.
1) Choose a precise job title
Job titles show your company’s personality, and it is a good time to be witty, creative, and playful with them. The title is the first thing the applicants see, so you need to get it right. If it is unclear, non-descriptive, or too big, it might confuse the applicant. Make it simple, creative and add images to spice it up.
2) Start with an engaging overview of the job
The overview should focus on the major function of the employee and help them visualize a working day. Layout responsibilities and then break them into short job duties. Lengthy descriptions can draw the candidates away since no one wants to read endless text.
Use paragraphs, bullet points, and headers. It will make it easier for applicants to know whether they are qualified or not. It will boost the quality of the applicants. A concise and skimmable description is easy to read instead of writing paragraphs after paragraphs.
3) Show your brand personality
Your brand personality should radiate in every step, including the job description. It can help you separate yourself from others in the market and stand out. The job description should be properly infused with the text tone and messaging.
When your description reflects your culture, you end up attracting candidates who will fit perfectly in your organization. A personality in your job description will create a sense of excitement and thrill among the potential candidates. Make sure to be creative and professional at the same time that will help you be memorable.
4) Sound relatable
Remember that the applicant might become a part of your team soon. And throughout the description, you need to create excitement and sound welcoming.
If your job description is cold and sounds robotic with an overly formal tone, then no one will bother to read it all. You might want to be more professional, but you also want to show that a human wrote the job description.
5) Don’t sound mysterious
Although your job description should not spill every single detail, it is not a place to be mysterious either. When highly skilled candidates review the job, they want to know whether applying would be worth their time or not.
If they fail to find the required details like the work culture, company profile, and how you work, they will not bother to apply. Always provide the necessary details and leave the discussions for the interview.
6) Give a salary range
It is a long-debated topic of whether or not to include the salary in the job descriptions. But each candidate would like to know the budget your company has allocated for this position. With pay range included, you will save your and candidates time as there would be no clash regarding the pay.
7) Be specific with tasks
When it comes to tasks and responsibilities, it is important to establish your expectations at the start. You will need to be specific with the duties and task the employee will do on a typical working day.
8) Provide a hiring time frame
Every company has its own pace of recruitment and hiring. Some companies might want to fill a vacancy in a week or two, but others are open to when an individual wants to start. In case you have a strict time frame for hiring, make sure to mention it in your job description.
Also, let the applicants know when they can hear from you. Keeping them updated can help improve candidate’s overall experience.
Final thoughts
A well-crafted job description will make it easier for you to hire qualified employees. If you are unable to create perfect job descriptions, you will find yourself with tons of applications from unqualified and uninterested candidates. Make sure to keep these 8 tips in mind next time you write a job description.
