9 Different Types of Marketing Emails You Could Be Sending

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9-Different types of marketing emails

Email marketing is the act of marketing your product or service with the help of emails. Despite how simple it may seem, email marketing can take many different forms. There are plenty of ways you can send commercial emails to your clients.

However, before you send the emails, you have to gather a list of conducts that permit you to send marketing content to their inbox.

Effective email marketing allows you to keep your clientele updated about your brand and products. By providing them timely news about your brand, you can help drive sales and build a more engaged community that is essential for your company. Below, the article will talk about the different types of the marketing email you could be sending.

Broadcast Emails

Broadcast emails refer to the blast of emails that you send out to all your email subscribers. This email can be informational and intriguing to the viewer. Broadcast emails allow you to get new subscribers for your business and also test out your open rates and click rates.

Creating broadcast emails is a great way to increase brand awareness, generate sales and nurture leads easily. Broadcast emails are also pre-written and allow you to gather critical data concerning your marketing.

Newsletter                                                                                                 

A newsletter is a very common type of marketing email that B2B marketers use to drive more sales. 81% of marketers have revealed that newsletters are the most used type of content marketing that they utilize. In most instances, marketers will send out email newsletters frequently.

The frequency at which they send email newsletters will vary according to your business and audience. The critical element of an email newsletter is to offer value to the reader. Successful email newsletters tend to help readers make important and impactful decisions. 

Content Driven Emails

Not every business offers the quantity of business-related content that you need for a weekly newsletter. This does not mean that the newsletter has to drop down in its value. Your marketing email can showcase events and industry-related information that drive interest and engagement.

If you run a service, then your newsletter can contain general information about the service you offer. A great way to create a content-driven email marketing campaign is by providing relevant information that is interesting to your audience.

Lead Nurturing Emails

The best lead nurturing emails refer to personalized messages that talk about past engagements with the subscribers. Lead nurturing marketing emails are most effective when you automate them according to user behavior.

For instance, if a user performs a particular function on your website, then a personalized email that adds more information about their behavior can drive more engagement. To automate lead nurturing personal emails you can use online tools that make it easy for you to set them up.

These emails can also act as reminders for users about a previous search they conducted. By doing so, they can gently nudge them into keep looking and perform an unfinished task that is beneficial to the business.

Lead nurturing is also an effective way to improve retention. By using the user’s experience, lead nurturing emails help keep the clients engaged and retained towards a business.

Transactional Emails

As the name suggests, these types of emails come into play as the user activates different parts of the purchasing process. The most common examples of transactional emails are confirmation emails. Airline businesses utilize transactional emails to the maximum. For instance, once you book a ticket, you get an email from the airline company which not only confirms the ticket but also provides information that you need before your flight.

Transactional email can also encourage you to sign up for different rewards if you have signed up with a business. E-commerce businesses also use the transactional email marketing technique to let customers know whether their order was processed. Confirmation emails are also an example of transactional emails and have an outstanding open rate.

Confirmation Emails

 The success rate of selling to existing customers is about 60 to 70%, while the success rate of selling to new customers goes down to about 5 to 20%. Confirmation emails are excellent marketing emails that allow businesses to sell to existing customers.

One example of confirmation emails is cart abandonment emails. These types of emails turn up the emergency element in marketing since they urge the client to buy a product before it runs out of stock. This marketing technique is very successful in getting clients to actively purchase.

Different Types of Marketing Emails

Welcome Emails

This marketing email type is very self-explanatory. This is also the very first email that you send to a user. It embarks a huge opportunity for marketers. Statistics show that welcome emails have an exceptionally high open rate. This allows marketers a great opportunity to leverage email marketing.

Welcome emails are also a great opportunity for businesses to ask their users to set their preferences and draw expectations from your business. This can provide you with vital information that will help you make decisions about your business.

Quick Win Email

This email’s purpose is to compel the subscriber to quickly take action so that they can witness quick results due to momentum. A quick win email can make recommendations that help subscribers with their confidence and gives them a sense of accomplishment. A quick win email can be a way you can set tasks for your email list subscribers which benefits them.

Exclusive Email

This type of email allows you to give your subscribers exclusive content that is only accessible to them. Exclusive emails are a way you can make your subscribers feel valued and privileged. Exclusive emails can also help your subscribers get benefits and information that you are yet to make public.

Ensuring that your email list subscribers are the first ones that get hands on the benefits that you are yet to reveal can be incredible for your email marketing. Exclusivity can singlehandedly make your email marketing campaign desirable.

Final Thoughts

Overall, marketing emails are a great way to enforce a call-to-action for your clients. It can help you turn subscribers into customers, and also help you gain long-term clients that are essential for a successfully running business.

Building out a marketing email campaign requires you to utilize different types of emails and automate them according to customer behavior. Building and broadcasting marketing emails is therefore a great marketing strategy.

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