Guide To Automated Outbound Calls

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In the past, reaching out to customer service involved lots of aspects. But nowadays, customers can use live chats, emails, online calls, and much more to communicate with an organization. 

Connecting with clients on a personal level is one of the best practices to increase revenue. Many clients still rely on phone calls to reach out to customer service. However, handling phone calls involves a lot of costs and complications.

Automated outbound calls have been a game-changer in handling customer queries and channeling better customer relationships. Not only that, but it also saves a lot of time and resources compared to traditional phone calls. According to statistics, 82% of customers would respond when they are approached by sellers.

For quite a long time, automated outbound calls have been a game-changer for business owners, B2C, and especially the B2B industry. 

This guide will tell you a quick and easy guide to automated outbound calls and how you can manage them to gain traction. So, without further ado, let’s get started!

What are Automated Outbound Calls?

An automated outbound call is an effective strategy for reaching out to clients or customers ‎using phone calls. The main purpose of these calls is to target sales and convert prospects into existing customers. 

B2B business experts have been using this method to communicate effectively with their clients. Fundraising, marketing, and content explaining are some of the prime discussion topics for these automated outbound calls. 

You can spot its use in various sectors like financial, retail, healthcare, and much more.

Who Can Use Automated Outbound Call Center Services? ‎

Every business can benefit from automated outbound calls. For instance, if your business involves setting appointments via telephone, you can use automated outbound call services to add value to your business. It will not only save business time but will also be more effective than traditional methods. 

Difference between Outbound and Inbound Calls

Outbound calls are when a sales representative calls their clients or customers. Here the calls are generated to promote customer satisfaction and improve customer experience.  In short, it revolves around calling their customers rather than receiving calls.

On the other hand, inbound calls are the opposite of outbound calls. Here the customers initiate the calls with their respective businesses. Its motto is to generate revenue and empower the corporation’s productivity.   

Benefits of Integrating Automated Outbound Calling in Business

Automated outbound calling services have been the best practice for connecting with clients. Below we will note down some benefits of integrating automated outbound calling services in businesses.  

Easy to Manage Call Data

Using automated outbound calling services can boost business growth by managing all the data in one place. Duration of the call, response status of the call, and the time to call back, everything is there in the database. You don’t even need to worry since this data is safe and can be valuable to follow up on the discussion later.

Empowering Conversions

A business’s core value is to generate a good sum of revenue. Often customers don’t want to listen to these boring sales stories over and over again. By bringing automated outbound call services to the table, your customers will get to have a personalized experience. 

As the data of clients is available at hand it helps to personalize the services just according to what they prefer. Eventually, this personalization will empower conversions and help maintain communication over the wall.

Robust SMS Integration

You can integrate your SMS services into automated outbound call services. By doing so, you can pitch to the clients as well. Eventually, this will help you generate a better conversion and hence a much better ROI.

Automating Calls

Automated outbound calls have this feature of automated calls. Using this tool, the customer representatives won’t have a hard time remembering when to call back their clients. From the call status, it is easy to know whether the client’s issue has been resolved or not.

4 Notable Software Solutions for SME’s

  • FreshTeam

Freshteam is HR software that is useful in solving career and recruitment issues. You can attract, hire and onboard new hires, and quickly create integration with multiple free and premium job boards.


  • Job applicant management
  • Employee database
  • Customizable fields
  • Visual analytics
  • Interview scheduling
  • Reminders

Price range:

This software gives three plans, growth, pro and enterprise. Fee for growth plan is $1 per month, while for pro is $2 per month, and enterprise is for $4 per month. Free trial with free version is also available.

  • MailChimp

 Mailchimp is an email marketing platform that helps the businesses with email and online marketing.


  • Email designer
  • Custom forms
  • Social profiles
  • Mobile signup forms
  • RSS-to-email
  • Delivery by time zone

Price range:

The price of this software starts at $9.99 for the essential plan, $14.99 for the standard plan and $299 for the premium one.

  • Trello

Trello is an effective and simple tool to organize, manage and track team projects. It also shows the detailed progress of them.


  • Information retrieval 
  • Developer API
  • In-line editing
  • Automated email notifications
  • Progress meter checklist
  • Activity logs

Price range:

Business class and trello enterprise are the plans which are offered in this software. In business class the price is $12.50 per month, while for trello enterprise the price stars from 17.50 per month. 

  • Slack 

Slack is a business communication app that is used for connecting people to get the information they need.


  • Automated reminders
  • Task list management
  • Voice and video call
  • Collaboration tools
  • Third party integration
  • File sharing

Price range:

Slack provides two types of plans, pro and business, for pro the price is $6.67 per month and for the business place it is $12.50 per month.

Bottom line

Automated outbound calls can be the best practice to achieve more sales in your business. Make sure you go for a reliable automated outbound call service provider to get the best results. This way you will be able to control your sales pipeline and maximize ROI.

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