100 Key Performance Indicators That Everyone Should Know
Key Performance Indicators (KPI) refers to a measurable value to evaluate the progress of the business goals of any organization. KPIs show whether your firm has accomplished the set goals in a certain time frame. Knowing these KPIs is crucial to analyze how a company is doing.
How to pick the most suitable KPIs to monitor the performance?
Your organizational goals and objectives will give you an idea of the metrics to track and measure the performance of different teams. Firstly, you need to know what are the objectives that you want to achieve. The next step is to choose the method through which you will measure the progress of your company towards the set goals. The most-suitable Key Performance Indicator will give you an insight into your growth and shows whether you are on the right track or not.
We are going to take into account the four major categories and the relevant Key Performance Indicators for your understanding.
- Sales
- Project Management
- Financial
- Marketing
Some Common Examples of Key Performance Indicator of Sales
- Monthly sales development
- Monthly new clients
- Monthly prospects and new leads
- Number of qualified leads
- Customer lifetime value
- Assets spent on one non-paying customer
- Assets spent on one paying customer
- Lead-to-sale conversion rate
- Cost per lead from each channel
- Average conversion time
- Customer turnover rate
- Lead to close ratio from all channels
- Customer engagement level
- Shopping cart abandonment rate
- Average order value
- Number of sales per representative
- Inbound and outbound calls handled per representative
- Sales by lead source
- Relative market share
- Average monthly/annual sales per customer
- Relative market share
- Sales to asset ratio
- Sales reps revenue per $100k
- Days sales outstanding
- Monthly sales quota attainment
Some Important Financial Key Performance Indicators
- Net profit margin
- Current ratio
- Working capital
- Quick ratio / Acid test
- Accounts receivable turnover
- Accounts payable turnover
- Net profit margin
- Operating cash flow (OCF)
- Current accounts receivable
- Current accounts payable
- Accounts payable process cost
- Line items in the budget
- Budget creation cycle time
- Number of budget iterations
- Budget variance
- Accounts receivable turnover
- Payroll headcount ratio
- Finance error report
- Payment error rate
- Vendor expenses
- Resource utilization
- Total cost of the finance function
- Cost of managing business
- Return on equity
- Debt to equity ratio
Some Important Project Management Key Performance Indicators
- Planned value (PV)
- Earned value (EV)
- Actual cost (AC)
- Schedule variance (SV)
- Cost variance (CV)
- Schedule performance index (SPI)
- Cost performance index (CPI)
- Overdue project tasks
- Planned work hours vs. actual situation
- % of overdue project tasks
- Percentage of cancelled projects
- Percentage of on-time completed projects
- Number of budget iterations
- Cost of managing processes
- Percentage of projects on budget
- Project resource utilization
- Return on investment (ROI)
Examples of Commonly-known Marketing Key Performance Indicators
- Monthly new leads/prospects
- Sales qualified leads (SQL)
- Marketing qualified leads (MQL)
- Sales-accepted leads (SAL)
- Qualified leads per month
- Cost per lead generated
- Cost per conversion
- Average conversion time
- Attrition rate
- Retention rate
- Monthly website traffic
- Returning vs. new visitors
- Traffic from organic search
- Average visitor time per page
- Page per visit
- Click-through rate
- Visits per channel
- Inbound links to the website
- Conversion rate against CTAs
- New leads from organic search
- Keywords in top 10 SERP
- Unique keywords driving organic traffic
- Conversion per keyword
- Rank increase of target keywords
- Page authority
- Engagement rate
- Social media mentions
- Content quality on blog
- Blog articles published in a month
- ROI per content type
- Web traffic from PR campaigns
- Calls from PR campaigns
- PR ROI
This is the list of some most common and crucial KPIs that a business can use to track the performance of finance, marketing, sales, and project management teams. No matter if you are using a designated sales or marketing automation tool or your teams are handling all the tasks on their own, these Key Performance Indicators can be of great help.