An Ultimate Guide to Write Winning Follow-up Emails

Anyone who’s ever written an email knows that getting a response the first time around isn’t always a guarantee. It’s definitely disappointing to wait on unanswered messages because it makes us feel like the other party isn’t interested. In reality, however, this is not true. The professional environment is hectic; business officials are busy always busy doing something to grow their business, that’s why they’re often slow to respond. If you’re reaching out to a prospect related to your business, you should always consider sending a follow-up email to seal the deal.

Studies show that people are likelier to reply to a follow-up email compared to the first one. On the other hand, when someone decides to take a lack of answer as a direct refusal to their offer, the chain of conversation stops. Thus, you must make sure that you take the lead and claim success by using the best strategies to write an impressive follow-up.

Jog their memory

Begin your message with a little reminder indicating what you said in your previous email. Give sufficient context as to what you are talking about and add relevant references. Your recipient will only get back to you if they can remember what you mean as opposed to reading an email with no idea what it is talking about and is just demanding a response.

Osmos follow-up templates allow you to add place holder or values. You just need to select one of the values to which you want to make the reference and copy-paste field value into the content of the template. Yes! As simple as that.

The power of added value

While much of the reason people aren’t quick to reply to emails is forgetfulness, sometimes, it is a result of them not being entirely convinced by your offer. For instance, a prospect has asked for a quote, and you have sent the complete package along with some relevant information and didn’t mention anything about the next steps. Chances are the recipient deliberately chose to cut communication because they were not impressed.

In order to fix such a problem, send a follow-up email that highlights what value your product or service will add to their company. Don’t just repeat what you said before; instead, give them proof you’re worth it! Also, mention what the next steps are and when you will get back to them to know about their decision.

Take the lead by using a Call-to-Action

Regardless of whatever industry you’re operating in, staying assertive is always helpful. Don’t just rely on people to take the first step because things no longer work that way. In this era, people who tackle challenges head-on are the ones that come out successful, and your approach shouldn’t be any different. Verily, whenever you’re writing a follow-up email, don’t hesitate to take the lead. The worse that can happen is that you’ll get rejected and it is just a part of the sales process.

For instance, you run an enterprise and want someone to sponsor you or buy your products/services. Naturally, you will need to arrange a meeting to convince them, and for that, you need to set a date. If they aren’t responding in the first place, you should go the extra mile instead. Politely include a suggestion regarding a suitable time and venue where you and your client can discuss business. Apart from this, adding customized interactive buttons to get a quick response can increase the chances of hearing back from the recipient. If you have no idea how to do it, Osmos’ email templates can work the best for you.

Ask for feedback

Using the right language can really change things, especially when it is a matter of urgency. Likewise, if you need a timely response, close the follow-up email with a phrase like ‘let me know your thoughts on this.’ This will compel the recipient to share how they feel and perhaps even lead to you closing the deal!

There is a plethora of sales automation tools that provide you with a lot of features and make the process easier. If you are looking for an easy-to-use yet effective sales automation tool with pre-built follow-up email templates that can be customized according to your needs, then you can count on Osmos Cloud.