Ways To Boost A Quote’s Conversion Rate

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How often do you devise the strategies for an effective follow-up methodology? Follow-up is crucial for the success of a business. Without an effective follow-up, a well-devised marketing strategy would be like harvesting a huge crop solely to let it spoil out on the field. The faster and more often a salesperson follow-up without being annoying, the more likely he is to win the lead. Devising an effective follow-up methodology should be a high priority component of the marketing strategy.

Sales representatives need to follow-up after the customers’ quotes five times, on average, to close a deal. By not following up after quotes, you put the reputation of your company at risk and give a chance to your prospects to take their business elsewhere.

Imagine you just ended a meeting with your prospect, sent a quote followed by an email, and instantly close the deal. Isn’t it exciting? Yes! But not practical at all. In order to shoot an email to a lead for getting a reply, you have to put your efforts in the follow-up process.

The process of follow-up should run smoothly and in an orderly manner to close more deals. I have jotted down some effective follow-up strategies that you can use to close more deals.

Mention “Call To Action” in the Quote

While sending a Quote to the potential customer, you should mention the specific call to action phrases like “contact us for more details” or “reserve now” to increase the chances of getting a response. It is necessary to attract the attention of the client by using catchy formats or software for sending quotes like that of Osmos to stand out from the competitors. You can customize the quotes according to your clientele and customized the interactive buttons to use them as different call-to-actions that will help you close deals faster.

Follow-up immediately after the quote

After sending the quote to your client, send an email to acknowledge if the quote was received and explain the next step as well. Mention in the email that after how many days you will be getting back to them and also ask about their preferred  medium of following up after quotes (email, phone call, etc.). Try to deliver the clear and required information to strike a positive chord with your prospects and close the deal.

Second follow-up after 3-5 days

The best time to follow-up after the sales quote is considered 3-5 working days. In the meantime, you should try to collect the relevant information about your prospect and the ways to get in touch with them most effectively. You should give appropriate time to your prospects so that they can make a decision.

If you have already decided the medium of follow-up in the previous step, then get back to them accordingly. In case you haven’t decided the method by mutual consultation, you should send a well-crafted follow-up email followed by a phone call. The email templates of Osmos set you apart from your competitors and provide the option to check whether the client has opened the email or not.

As a rule of thumb, it is known that a deal is closed after 5 follow-ups so you need to get in touch with them accordingly.

Arrange a meeting/call

If the follow-ups are not getting the required results, then you should consider arranging an in-person meeting or a detailed call to the person who has the authority to make the final decision. The potential clients who can bring huge business to your company should be chased to this step. After that, you can have a clear idea that whether the deal will be closed or not.

Osmos helps you in handling the process of sales quotes to order more efficiently and easily. The one most important feature is that it allows you to track the quote related activities of the prospects. By choosing tools like Osmos, you will get the information needed to follow-up and next steps in easier ways.


Follow-up is crucial to the success of a business. You should follow-up with your potential clients while maintaining a momentum- neither be too lazy nor too annoying. A well-devised follow-up methodology can help to speed up the process of sending quotes and closing the deals.

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