Today, more than ever, the business world is driven by marketing. Technology has transformed the way companies run, which is why making use of correct follow-up techniques helps generate higher leads. No matter which industry your company operates in, sales is a big part of becoming successful and elevating the profits. Consequently, it is of utmost importance that the sales pitch should be compelling, but in order to achieve that, you must strategize efficiently.
There are a lot of proven ways to follow up with clients, and some of the most successful brands in history have made billions by doing so. It is said that getting a new client is ten times harder than selling to an existing one, and no business can survive without approaching new customers. At the same time, old customers can become a business’ gateway to new ones through referrals and spreading positive word of mouth. However, in order to make the most out of the sales process, you need to employ robust follow-up techniques.
Show your clients you care
If you think sending a quote is enough to seal the deal, you’re gravely mistaken. Even if the prospects have asked for the quotes, you must always make it clear that you value them and are looking forward to hearing from them soon. The best way to do this is by sending a well-crafted follow-up email after intervals to remind them that you are still interested in the deal. The tone of the conversation should neither be too informal that it irritated the recipient nor so rigid that it drives your clients away.
Ask for feedback
Perhaps the most significant error in sales strategy is not asking for your clients’ input. Once you have sent the quote or even the sale has been made, make sure to check on people after a week or two. You can simply send an email asking if they’re satisfied with what they received or if they’d like you to answer more questions.
This step is very crucial, and you need to be careful not to push for them directly to make the sale at this point, that’s because the purpose of seeking feedback is to build a relationship that can profit your business in the long run. Osmos’ interactive button can save the time of the recipient and the likelihood of getting a response increase. They just need to push a button, and you will be notified what the prospect is thinking about your offer.
Remind your clients when it’s needed
Many times, in order to close the deal, you need to remind clients why your business is worth their time. So, do not hesitate to write multiple follow-up emails if you don’t get a response or find another way to follow-up. The best way to go about it is to add more relevant details or early-bird discounts in each follow-up. For example, you’re targeting a potential client, and they never replied to your first email. What you need to do is send them another one but this time, don’t just repeat what you already said, only make a reference to it and cite additional details that will convince them.
You can keep a record of the date when quotes were sent to make the follow-up easier. Osmos allows you to filter the quotes by date sent or through the recipient’s name to know when you should follow-up.
Take action.
Don’t be afraid to take the lead. Sometimes clients may hesitate to commit immediately, but that just means they need a little push. As a marketer, salesperson, or entrepreneur; it is within your job description to be assertive. Verily, in situations where clients need more information, a one-to-one meeting, or even a trial run can be the best option. So, please don’t wait for them to ask or get back to you, instead, reach out to them. It would be best to plan, arrange, and execute before time runs out!
These are some of the best follow-up techniques that can change the game of your sales cycle and help in closing more deals. Train your sales staff and don’t hesitate to invest in sales automation tools as a little can go a long way.
