Writing and sending tons of follow-up emails is an essential part of the sales cycle that can make or break the deal. Every salesperson has to do it, and winning a prospect is nearly impossible without it. One of the most common methods of keeping your potential customers engaged and exchanging professional messages is through a follow-up email.
In order to make sure your messages receive a favorable response, there are specific techniques you should employ and others you need to avoid at any cost! It is quite easy to go wrong with writing follow-up emails; that’s why many people never get a reply.
Have you ever wondered why cold calling doesn’t have a high success rate? That’s because a lot of salespeople do not carry the conversation correctly. So, let’s look at some of the most common dos’ and don’ts of following up.
Don’ts: Never do these!
First off, never send insincere emails, especially when you didn’t get a response the first time. Instead of putting effort into the message, people send empty sentences like ‘hey, I still haven’t heard from you.’ Not only is this highly unprofessional but outright lazy. You need to show the recipient why you care, and that requires more than just a one-liner.
On the other hand, people also tend to overdo their follow-up. It isn’t about how long your message is, in fact, busy people don’t have the time to read extremely lengthy emails. So, the best way to write one is to keep it brief, and to the point, while making sure, it has all the necessary points.
Moreover, never send a follow-up too soon. One of the biggest mistakes you can make is to let impatience cloud your judgment. If you sent out an email today, do not even think about writing a follow-up without giving the other person enough time to think about the previous one. Nobody likes to read constant emails by the same person every day, and professionals certainly do not entertain such behavior.
Do’s: Use these techniques
When it comes to writing convincing follow-ups, the first thing anyone must do is remind their recipient of the context and who you are. So, devote a decent paragraph to talk about what your email is about, only then should you expect a response.
Additionally, do not be afraid to insert numbers when it is needed. For example, you’re sending an email regarding your company’s performance and customers’ satisfaction over the last year. Your recipient is a wealthy investor or potential customer, and your goal is to convince them to take an interest in your business. In this case, the best way to prove your point is to back it up with real statistics. You could quote figures like discount prices, exclusive deals, number of satisfied and recurrent customers, and things alike.
Lastly – and this might shock you – get a little bit personal! While this sounds unusual, it isn’t. Oftentimes, people get too formal with what they write and end up coming across as generic. Your verbal tone matters a lot more than you think and getting casual every now and then doesn’t hurt that much. This is particularly useful when you’re writing a follow-up for a recipient you plan on doing long-term business with. It sets the ground for smoother interactions and an improved professional relationship.
How can Osmos help?
If you aren’t still confident about writing a compelling and persuasive email, then Osmos has some pre-built follow-up templates to help you out. This sales automation software allows you to create a new template, modify a pre-built one, or delete a current template to replace it with a new one. You can add space holder like name, designation, etc., and copy-paste the specific values into the body for the recipient’s reference.
Isn’t it exciting? Shift to Osmos to engage your prospects in a better way and notice the increase in response that you will get.