Top 7 Features To Look For In A CRM

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Customers are the most valuable assets of a business. However, managing the interactions and relationships with your customers is a challenging task. That’s why more and more companies are investing in CRM software. 

CRM is a powerful tool designed to simplify customer interaction with your business. However, amidst the countless CRM tools you can find in the market, it is hard to select the one CRM that serves your business.

To help your selection process, we prepared a list of seven key features CRM software should have.

1. 360-degree view of customer profile 

It is hard to keep track of clients if their information is scattered among various apps. Here comes the CRM in the equation.

A good CRM includes a detailed profile of your customers, including the contact details, projects, quotes, invoices, files, and correspondence history. This way, you don’t need to juggle between emails, file storage, and task management to get information for a client. 

A CRM that provides a page for each of your clients allows your sales team to work more efficiently and be on the right page. 

2. Multiple sales pipelines

Sales pipeline enables you to organize and track visually leads as they move along the buyer’s journey. It gives you a quick overview of all your clients and leads distinguished by tags from various sales stages.

However, most of the time, one sales pipeline is not enough. For example, what if you have multiple products or sell in varied countries? That’s why it is crucial to invest in a CRM tool with features to create multiple sales pipelines.

In this case, you need to focus on investing in a CRM that allows you to segment and label your customers and prospects for different pipelines.

3. Reports and analytics 

You can’t know if your business is its way of meeting goals without consistent monitoring. Analyzing your data and comparing them with your sales metrics enables you to make calculated decisions for future sales. 

CRM platforms should include the reporting and analytics features that show you lead conversions and sales revenues. A good CRM tool should have graphs incorporated in its reports to allow you to visualize the progress of your sales. 

For example, Osmos Cloud provides five different CRM reports, with features like time spent per lead stage, lead winning rate, and comparison between sale forecasts and actual sales. Besides, Osmos includes 25 other business reports on sales, financial processes, and efficiency. 

4. Task management

Customer and lead management becomes easier if you have all the tasks, to-do lists, deadlines, and reminders inside the same software. This way, it is easier for your sales team to get on hold of everything that needs to do. 

CRM platforms that feature tasks and related information inside the client’s profile help keep teams on track with the work they have to do for each client. 

5. Quoting functionality 

Quoting is a tiring process if you don’t have a tool that centralizes all the information you need. The process can be time and effort-consuming.

But a CRM tool with quoting functionality increases the productivity of your team. Now, your sales reps can create quotes in a matter of minutes and send them directly to the clients or leads inside the CRM platform.

Besides fastening the quoting process, now you can see the quotes you sent to the customer profile. This way, you have a complete view of the orders and products from that client. 

There are CRM tools like Osmos that even have an eQuote functionality. Such a feature enables businesses to receive quotes from multiple channels faster inside the CRM software.

6. Invoicing and billing

If you run a business that needs to send invoices or billing to your clients constantly, you need CRM software that integrates such features. 

The billing feature allows you to create and send invoices to clients inside the CRM. Usually, CRM tools have pre-designed templates you can use for invoicing.

CRM platforms with quoting functionality usually include a feature that turns quotes into invoices in a matter of clicks.

7. Third-party integration 

Though the customer is the center of your business, your business goes through numerous processes to acquire them. Think about the plethora of tools your teams use in their day-to-day workflow. 

A good CRM software needs to be a connector of processes your team goes through every day. Such CRM should allow third-party integration of the tools such as Gmail, Slack, Paypal, Calendar, social media apps, and many others. 

The more integration the CRM allows, the easier it is for your sales reps to collect all the information needed to make sales. 

Final thoughts

CRM software is an essential tool for doing business. However, with hundreds of CRM software in the market, it is hard to find the right tool for your business. That’s why you need to consider the key features a CRM tool should include and how they serve your business.

Osmos Cloud

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